(615) 260-8035
are renting you your own audience.
We're done with that.
Algorithm reach is shrinking. Streaming payouts are a fraction of a cent. The one asset that answers to no platform and no feed — your fan list — is sitting mostly untouched. Fan Revenue Engine turns it into a direct revenue machine.
Your label handles streaming. Your agency runs ads. Your publicist manages the narrative. Nobody is working your list. Label digital staff focus on release campaigns and platform metrics. Marketing agencies optimize for impressions. PR moves on to the next cycle. The fan data sitting in your email and text platform — purchase behavior, engagement history, who's shown up every time — is going untouched. Every management team is understaffed for everything they want to do. Fan Revenue Engine is the system that runs in the background while your team focuses on everything else.
vs. 10–13% industry avg
in under two years
artist teams generate
from their list
I co-founded Goodness Live, a real-time fan engagement platform deployed across dozens of national tours — built to capture and activate fan data at the moments that matter most inside a live event. Before that, as Director of Sports Partnerships and Director of Innovation and Strategy at a global organization, I spent years pioneering first-of-their-kind deals between nationally touring artists, professional sports leagues, and player unions — partnerships that had never existed in those spaces before. I've sat across the table from MLB, NFL, the MLBPA, and the NFLPA and built something new. Fan Revenue Engine is what I wish every artist team had when I was on the other side watching all that direct revenue go untouched.
Free 30-Minute Data Activation Call
Share a sample of your list — you control what — and I'll show you exactly where your superfans are, what they're worth, and what system I'd build. No commitment. For select warm relationships, I offer the first campaign at no cost so you can see real results in your own data before any decision.